Partner with BookSwell
Reach LA’s book people.
The BookSwell Weekly puts a curated, trusted list of Southern California literary events in local inboxes every week. If your audience reads, they’re already here.
The BookSWell WEEKLY is a Community Call to Action
A hand-picked email of SoCal literary events, including book launches, readings, author talks, poetry nights, sent every week.
Every pick carries a one-sentence reason it’s worth someone’s time. It isn’t a listings dump; it’s a recommendation from people who live here and read a lot. That’s why it gets opened and why a message sitting next to those picks actually gets seen.
Who reads it
BookSwell’s community is Southern California’s literary public: readers, writers, book clubs, indie-press devotees, and the people who actually show up to events. They’re local, engaged, and hard to reach through mass channels. Full audience numbers and engagement rates are available on request.
Why it works
- Trust, not just reach. The picks are curated to ensure they align with our mission of amplifying the voices of writers from marginalized communities.
- Editorial integrity. Sponsored content never displaces our editorial picks. Keeping the recommendations unsellable is exactly what keeps them worth reading.
- Local credibility. BookSwell has produced Southern California literary events for years, including the WeHo Reads series for the City of West Hollywood.
Ways to partner
Roundup partner slot
A place in the weekly
One clearly labeled slot in the weekly roundup, below the editorial picks. A simple, tasteful way to put your book, event, or brand in front of the whole audience.
Social partner post
On our feeds, in our style
We design an on-brand graphic from your cover or flyer and post it to BookSwell’s Instagram, Facebook, and Bluesky — clearly labeled as a paid partnership and tagged to your account, so it reaches both audiences. Pairs naturally with the roundup slot for a launch-week package.
Dedicated sponsored email
Built for our audience
You bring the assets; we build tailored content that speaks to our readers’ tastes and themes and send it as a standalone email to a targeted segment. You’re buying editorial craft and audience knowledge — not a banner. Frequency-capped and clearly labeled.
How we work
Everything sponsored is clearly labeled and FTC-compliant. We cap sponsored sends so the list stays healthy, and we’ll tell you upfront what we will and won’t write. Rates depend on format and targeting. Get in touch and we’ll send a rate sheet and an audience one-pager.
Let’s talk.
Tell us who you’re trying to reach and we’ll find the right fit.
The BookSwell Weekly · connecting readers and writers in celebration of books · bookswell.club
